--- title: Giving You The Insights You Need To Improve Your Site Experience Continuously description: Data Insights for Improving your Website Experience image: https://blog.rezolve.com/hubfs/Stock%20images/Modern%20notebook%20computer%20with%20future%20technology%20media%20symbols.jpeg --- ![main_logo](https://blog.rezolve.com/hs-fs/hubfs/Stock%20images/Logos%20and%20Images_GroupBy/main_logo.png?width=777&name=main_logo.png "main_logo") ![iStock-1186389189_Edited](https://blog.rezolve.com/hs-fs/hubfs/iStock-1186389189_Edited.jpg?width=1242&name=iStock-1186389189_Edited.jpg "iStock-1186389189_Edited") # Acting Catalyst in your eCommerce Journey #### GroupBy Inc. Blogs # [Giving You The Insights You Need To Improve Your Site Experience Continuously](https://blog.rezolve.com/giving-you-the-insights-you-need-to-improve-your-site-experience-continuously) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories ### Popular Stories [Giving You The Insights You Need To Improve Your Site Experience Continuously](https://blog.rezolve.com/giving-you-the-insights-you-need-to-improve-your-site-experience-continuously) Sep 28, 2020 [The Rise of Subscription Ecommerce & What it Means for Retailers](https://blog.rezolve.com/the-rise-of-subscription-ecommerce-what-it-means-for-retailers) Sep 28, 2020 [Why Headless eCommerce Is The Future Of The Retail Industry](https://blog.rezolve.com/why-headless-ecommerce-is-the-future-of-the-retail-industry) Sep 28, 2020 [Align Your Product Data to Your Customer’s Shopping Journey](https://blog.rezolve.com/align-your-product-data-to-your-customers-shopping-journey) Sep 28, 2020 [Is Your eCommerce Site Ready For The Black Friday Surge?](https://blog.rezolve.com/is-your-ecommerce-site-ready-for-the-black-friday-surge) Sep 28, 2020 Categories | Subscribe | Populars - - - Written by GroupBy Inc We love empowering merchandisers to do what they do best - create site experiences that delight their shoppers. However, we recognize that  merchandisers need feedback on whether their experiences have the desired effect. They also a need a helping hand in making sense of the thousands, if not millions, of experiences that their shoppers have. That’s where the GroupBy Cloud’s Analytics comes in. ![Image_Analytics PDF](https://blog.rezolve.com/hs-fs/hubfs/Image_Analytics%20PDF.png?width=1432&name=Image_Analytics%20PDF.png) **Valuable feedback on your site experience** We collect data on your shopper’s behavior at every touchpoint of your site. That’s millions of small events per day, which we then process and aggregate so you can make sense of them. We give you KPIs that monitor your search effectiveness, such as search click-through rate, search conversion rate, and null search rate. By having your finger on the pulse, you can monitor the positive impact that we are making together. **Find your weak spots and improve them** We distill the millions of customers and events into search paths, and we tell you where your strengths and weaknesses are. You can start simple, by understanding your most common search paths so you can make sure you are providing the most relevant experiences for the masses. … alternatively, you could get clever. Find popular search paths that have low conversion rates, so that you can uncover hidden areas that aren’t performing as well as you would like. Understand which refinements make a shopper more likely to buy particular products, so you can bias your results to fit your customers. Find search paths with degrading performances so that you can inform your marketing campaigns. Whatever the question you want to ask, the GroupBy Cloud’s Analytics Platform will help you find the answer. ![Image_Analytics PDF2](https://blog.rezolve.com/hs-fs/hubfs/Image_Analytics%20PDF2.png?width=1464&name=Image_Analytics%20PDF2.png) **Complete transparency of our operational performance** We are thankful that you trust our cloud platform to power parts of your e-commerce site, and we know you have to juggle an ecosystem of technology vendors to provide that perfect site experience. That’s why we give you complete transparency of our performance by giving you access to real-time dashboards about how much traffic you are sending us, our response times and any errors you are getting back from us. ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### You may also like: ![](https://cdn2.hubspot.net/hub/2432204/hubfs/99%20Template%20Pack/newsletter_bg.jpeg?width=2000&name=newsletter_bg.jpeg) ## Get all News Updates to your inbox. Easy email reminders who count on the weekly recap. [![Darker-GroupBy-logo-2x](https://blog.rezolve.com/hs-fs/hubfs/Darker-GroupBy-logo-2x.png?width=310&name=Darker-GroupBy-logo-2x.png "Darker-GroupBy-logo-2x")](https://groupbyinc.com/) GroupBy’s fully cloud native technology powers the world’s most relevant and highly converting eCommerce websites, while reducing manual effort. Our SaaS-based suite provides industry-leading features for data enrichment, search, navigation, personalization, merchandising, SEO and search autocomplete, and is backed by our ongoing commitment to partnering with our clients. ##### SERVICES ##### COMPANY ##### SUPPORT © 2020 GroupBy Inc. All Rights Reserved